DIGITAL MARKETING
WEBSITES
We specialize in enhancing website performance through strategic user experience (UX) audits, robust content audits, SEO implementation, and conversion rate optimization (CRO).
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Case Studies Below -->
Website Tools Used:
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Increased webpage views from 170K per year to over 1,000,000 in one year
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Increased leads from 200 to 3,000+per month
The Work
Developed a mobile first website experience, optimized SEO, strategically adjusted CTAs to convert and qualify potential leads, instituted email marketing to generate more traffic to the website, and developed a robust Google Ads campaign to drive search traffic.
The Results
In one year, website views increased from 170K to over 1 million and went from an average of 200 to 3,000+ leads per month with a $150,000 annual budget.
Bonus
The website was built from scratch back in 2019; within one year we reached 180K website visits with a very small paid ads budget of $500/month.
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Combined nine websites into one
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Added new features based on user demand such as bill payment, a nurse advice line and tele-health
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The Work
We managed an outside agency for this $500K project that included web designers, developers, SEO experts, content experts, graphic designers, IT professionals, and various subject matter experts, including selected C-Suite executives at Providence St. Joseph Health.
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The Results
At the end of this one-year project we successfully launched one website that encompassed 9 regional sites and included: tele-health, a patient portal access, a nurse advice line, medical provider and urgent care finder, provider reviews, bill payment, and eVisits.
St. Joesph Health Medical Group
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Increase conversion rates
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Set up a call-center for each individual region and built an SEO optimized landing page
The Work
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Created an advisory team of internal subject matter experts (doctors, nurses, patients) to learn what services were offered for the various service lines, what patients were most interested in, and what services they didn't know we had. We combined this information with google analytics to determine what information should be highlighted. Set up a call-center for each individual region (to track conversion), built an SEO optimized landing page and matched the look and feel of our landing pages to that of our banner and social media ads.
The Results
The campaign (see below) did so well, that we had to temporarily pull the banner and social media ads down as the clinics were unable to manage the sharp increase in traffic; a direct result of this very successful campaign.