top of page

DIGITAL MARKETING

SOCIAL MEDIA

Freelancer

Social Media Services: What We Do for You

​

Save Time:

Managing social media platforms can be time-consuming. We handle the creation, posting, and tracking of your content, leaving you free to focus on your core business functions.

​

Boost Engagement: The ever-evolving social media landscape can be challenging to navigate. Trust us to stay ahead of the latest trends, tactics, and algorithms to ensure your content resonates with your audience and drives high levels of engagement.

 

Increase Conversions: Don't let your social media potential go untapped. We scrutinize every facet of your social media strategy, aligning it with your conversion objectives. By continuously optimizing your social content and interactions, we help you convert followers into customers.

​

Client Success Story

A travel nursing agency, aimed to boost their brand recognition and engagement on Instagram, cultivating a sense of community among travel nurses. To achieve this, we conducted a comprehensive Instagram rebranding, defining an aesthetic that reflected the adventurous spirit of travel nursing. We diversified their content to include travel highlights, nurse testimonials, informative posts, and interactive Q&As and polls.

 

Emphasizing user-generated content, we encouraged nurses to share their experiences, fostering a sense of belonging within the community. Live Q&A sessions, nurse takeovers, and behind-the-scenes glimpses offered real-time insights into the travel nursing lifestyle.

​

The Results?

Following our rebranding, this client saw a 60% rise in engagement, a 45% increase in followers, and more robust, active discussions around their services, signifying the powerful impact of strategic social media rebranding.

​

Social Media Case Studies

Next Move Healthcare

Alameda County Public Health

Highline & Lockwood

Alameda Health System 

​

​

Social Media Marketing Tools Used

Facebook_icon.svg.png
LinkedIn_logo_initials.png
Instagram_logo_2016.svg.webp
Logo_of_YouTube_(2015-2017).svg.png
Hootsuite-Logo.png
1280px-HubSpot_Logo.svg.png

Social Media Strategy

Objective and Goal Setting: Our primary objective will be to boost social media referral traffic, with an aim to increase it by a significant percentage. The average engagement and conversion rates are set at 18% and 25% respectively.

​

Target Audience Identification and Segmentation: Using advanced audience targeting techniques, we will identify your potential customers. We'll segment them based on demographics, psychographics, user behavior, and buying journey stages.

​

Content Strategy: Tailored and captivating content will be the backbone of our strategy. We'll utilize the power of storytelling, emphasizing client success stories, testimonials, product features, and benefits.

​

A/B Testing: To maximize engagement and conversion rates, we will implement A/B testing throughout our campaign. This will allow us to determine the most effective strategies, from post timing to content types, and even headline variations.

​

Custom Social Media Workflows: We will design customized workflows for each stage of the buyer's journey. For example, we will use awareness stage content to attract new leads, consideration stage content to engage and nurture these leads, and decision stage content to convert leads into customers.

​

Performance Tracking and Analytics: Key performance indicators (KPIs) such as referral traffic, engagement rate, and conversion rate will be tracked. This data will help us to refine our strategy, making necessary adjustments to maintain and increase effectiveness.

​

Engagement Strategy: We will use engaging posts, interactive content (like quizzes or live Q&As), and timely responses to comments or queries to ensure a high engagement rate.

​

Promotion and Advertising: We will use paid social media advertising to boost reach and visibility. We'll use targeted ads that resonate with the segmented audiences and promote content that has proven to be engaging.

 

By following this detailed social media strategy, we hope to replicate and even surpass the success achieved with our previous clients. This strategy is designed to engage your target audience with strategically crafted messages and content at every stage of the buyer's journey. It ensures that each interaction is personalized and meaningful, thereby maximizing engagement, conversion rates, and ultimately, return on investment (ROI).

NM_edited.jpg
bottom of page