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![Don’t Be Fooled with B2B Buyer Intent Data [4 Challenges, Examples & Fixes]](https://static.wixstatic.com/media/11062b_a38017623d9c48bc8f086339a40b2d66~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/11062b_a38017623d9c48bc8f086339a40b2d66~mv2.webp)
Jeannie Dougherty
7 min read
Don’t Be Fooled with B2B Buyer Intent Data [4 Challenges, Examples & Fixes]
Client: ViB Date: September 29, 2023 Topics we'll cover Challenge 1 — Outdated and inaccurate third-party buyer intent data Challenge 2 —...

Jeannie Dougherty
12 min read
How to Generate Sales Leads Without Cold Calling in B2B? 4 Alternatives
Client: ViB Date: September 18, 2023 Topics we'll cover: Is cold calling an effective prospecting method? 4 alternatives to cold calling...


Jeannie Dougherty
6 min read
What Is Geofencing? Everything You Need to Know About Location-Based Marketing
Client: Smartbug Media With the growth of mobile phone usage (worldwide penetration is expected to reach 63.4 percent by the end of...


Jeannie Dougherty
4 min read
How Manufacturing Companies Should Use LinkedIn to Reach Buyers
Client: Smartbug Media Manufacturing has a lifespan that few industries can measure up to, and over time, as processes and technology...


Jeannie Dougherty
6 min read
13 Examples of Content Your Manufacturing Company Can Use to Generate Leads
Client: Smartbug Media Many manufacturing companies are diversifying their marketing efforts from solely focusing on trade shows, print...


Jeannie Dougherty
7 min read
Must-Have Marketing Tools, Tactics For Credit Unions
Client: Smartbug Media Not only is your credit union different than traditional banks and financial institutions, but it’s also different...


Jeannie Dougherty
7 min read
Tips and Tools For Improving Your Website UX
Client: Smartbug Media You want your website to provide a user experience (UX) that is intuitive, reliable, fast, and engaging, but in...


Jeannie Dougherty
7 min read
12 Easy Ways to Make Your Website Accessible
Client: Smartbug Media When optimizing your website design, there’s one very important market you’ll want to consider when you’re...


Jeannie Dougherty
5 min read
Best Practices for Using Canva in Marketing Campaigns
Client: SmartBug Media Although text-based content will always play an essential role in a marketing strategy, every successful inbound...


Jeannie Dougherty
7 min read
Next-Level Marketing Reporting: Your Top 5 Platforms
Client: Smart Bug Media Improve Your Marketing Reporting: Looker, Tableau, Power BI, Databox, and Grow From business owners to senior...


Jeannie Dougherty
6 min read
How Interactive Content Can Help Generate Leads
Client: Smartbug Media If you’ve ever taken a quiz like “What should my next job be?,” done an online assessment to figure out which...


Jeannie Dougherty
4 min read
Blogging vs. Podcasting: Which is Better for Your Business?
Client: Smartbug Media Blogging began as digital journaling in the late 1990s, where everyone and their mother wrote about everything...


Jeannie Dougherty
6 min read
Intent Data: A Direct Line into Prospects Ready to Buy Your Product or Service
Client: SmartBugMedia Imagine sitting down at your desk, opening up your laptop, and discovering a button you’d never seen before on your...


Jeannie Dougherty
6 min read
Thirteen email marketing platforms with high ROI
Client: Clikz Top email marketing platforms listed based on ease of use, building subscriber databases, automatic replies, social media...


Jeannie Dougherty
5 min read
The future of video marketing: Growth and demand
Client: Clickz By 2022, online videos will make up more than 82% of all consumer internet traffic which is 15 times higher than 2017....


Jeannie Dougherty
6 min read
Marketing for Facebook Groups
Client: Smartbug Media With over 2.5 billion users, Facebook has become essential to marketing efforts. And while many brands have set up...


Jeannie Dougherty
4 min read
Facebook Ads vs. Boosting Posts: Which is Right for Your Business?
Client: Smartbug Media Of course, by now social media advertising, specifically Facebook marketing, is a key component of your digital...


Jeannie Dougherty
4 min read
7 Tools to Use in Content Brainstorms
Client: Smartbug Media Developing new, interesting, and share-worthy content can be quite difficult to do on a regular basis,...


Jeannie Dougherty
7 min read
Data Privacy Issues for SaaS Companies in the Age of GDPR
Client: Smartbug Media GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data...


Jeannie Dougherty
9 min read
Chatbots: Basics, Strategy, Best Practices
Client: Smartbug Media The idea of using chatbots may seem a little daunting at first. You may be thinking that there’s no way your...
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