MORE THAN JUST OUTBOUND MARKETING
Creating data-driven strategies and impactful content for explosive growth.
EXPERTISE
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Data Based Marketing Strategies
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Digital Advertising (SEM)
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Email Marketing
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General Content Development
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Growth Marketing (Lead Generation)
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ROI & KPI Analytics
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SEO Content (Websites & Blogs)
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Website Audits (UX/UI/SEO)
CASE STUDIES
SERVICES
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Analytics: SEM, SEO, Web
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Content Development: Blogs, Social Media, Web
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Email Marketing: Drip, Educational, Nurturing, Re-engagement
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Marketing Strategy: Content, Digital, Email, Mobile, SEO, SEM, Social Media
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Print Marketing: Brochures, Billboards, Direct Mail
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SEO: Social Media, Web
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SEM: Copywriting & Optimization, Display, Geotargeting, Keyword Research, Performance & Conversion Tracking, PPC Advertising
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Website Development: Analytics & Tracking, Content Strategy, Performance Optimization, Testing & QA, Website Design, UX/UI Audits
Increased Conversions by 161%
Next Move Healthcare is a growing travel nurse staffing agency with opportunities in more than a dozen states. In order to remain on top they faced two clear challenges: Their visibility and volume could be higher.
They missed out on search traffic from geographic areas in which they offered a high volume of travel nursing contracts at extremely competitive rates. In addition, they had a low time on page, unclear calls to action (CTAs), and a poor user experience (UX) due to targeting high volume but not necessarily convertible or relevant keywords.
Increased Traffic to 1,000,000+
A growing travel nurse staffing agency with opportunities in more than a dozen states faced two clear challenges: Their visibility and volume could be higher.
They missed out on search traffic from geographic areas in which they offered a high volume of travel nursing contracts at extremely competitive rates. In addition, they had a low time on page, unclear calls to action (CTAs), and a poor user experience (UX) due to targeting high volume but not necessarily convertible or relevant keywords.
Increased Leads by 566%
Next Move Healthcare, a growing travel nurse staffing agency, initially outsourced its SEM marketing to a vendor offering a one-size-fits-all approach. This cookie-cutter strategy yielded disappointing results, with a low return on investment.
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We identified several critical issues with the existing campaign, including a lack of geographic targeting, over reliance on high-volume keywords, and a failure to analyze the competitive landscape.
PAST CLIENTS
HI! I'M JEANNIE
I’m a freelance digital marketer and content strategist for awesome brands in the healthcare, finance, start-up and advertising sectors. I transform their stories and expertise into marketing strategies that bring qualified traffic, valuable leads, and a drastically increased digital presence.
My approach is deeply rooted in leveraging data to inform strategic decisions, resulting in substantial cost savings, explosive web traffic growth, and conversion optimization.
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I started out as a media buyer for J. Walter Thompson and over the course of the last 18 years have converted that into the hands-on, data obsessed, freelance marketer that I am today.
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There’s nothing else I’d rather be doing.
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Want to know more? Learn more about me, or check out LinkedIn and let's talk about how we can work together!